tiktok
TikTok CTA Overlay Safe Zone
TikTok's sponsored CTA strip covers the bottom 8%. Anything you want users to read needs to land above 92% Y.
TikTok's sponsored CTA strip sits at the very bottom of the canvas, covering the bottom 8% of vertical real estate across the full width. It contains the call-to-action button and the disclosure ("Sponsored", "Ad", or regional equivalent). It is always visible while the ad is on screen and cannot be dismissed by the viewer.
The 8% number sounds small but it's larger than you'd think on a 9:16 canvas. On a 390 × 844 logical-pixel iPhone, 8% is 67 pixels — enough to fully cover a CTA button you've composed into your video, plus the lower edge of any product shot you've placed near the bottom.
Compose creative against an upper bound of 92% Y. Anything below that line is either covered by the CTA strip or sitting directly above it where the eye is being pulled toward the platform-native CTA. Your composed CTA button — if you have one — should not exceed roughly 88% Y.
@brand
Sponsored CTA covers bottom 8%. Username + caption covers another 14%.
🎵 Original sound · brand
Verified 2026 safe zones
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Caption | 2200 | 100 | 80 |
| Display name | 40 | 40 | 30 |
Source: https://ads.tiktok.com/help/article/in-feed-ads-overview · Last verified 2026-04-15.
The 92% rule
Treat 92% Y as the bottom edge of your usable canvas. Logos, product shots, composed CTAs all live above that line. Anything below is sacrificed to the platform.
FAQ
- Is the sponsored CTA strip the same height across all TikTok ad formats?
- Yes — 8% across the bottom on every paid format that uses the For You feed UI (In-Feed, Spark Ads, Pulse).
- Does the CTA strip dim or fade out during the video?
- It fades slightly during initial impression but stays visible throughout. Treat it as always-on for design purposes.
- Can I match the CTA strip color to my creative?
- Limited. TikTok provides a small set of CTA button color options. The strip background is dictated by the platform.
- Does the CTA strip exist on TopView?
- TopView has a slightly different bottom CTA card that covers ~12% of the canvas. The simulator above reflects the In-Feed strip.