Pinterest Carousel Ad Character Limits
Pinterest Carousel ads run 2-5 cards. Each card has its own title (100 chars / 40 visible) and description (800 / ~50 visible).
Pinterest Carousel Ads stack 2 to 5 cards in a single Pin slot. Each card has its own title (100 chars / ~40 visible) and description (800 chars / ~50 visible mobile, ~200 visible desktop). Carousel cards swipe horizontally inside the same pin tile, with a small dot indicator at the bottom showing position.
Unlike Meta carousel ads, Pinterest carousel cards do not change the destination URL per card by default — all 2-5 cards point to the same destination unless explicitly overridden. The format is best suited for "shown 5 ways" or "step 1 through 5" narratives where the cards serve a single underlying concept.
Card titles: 40 visible
Per-card description clips at ~50 chars on mobile …
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Card title | 100 | 40 | 35 |
| Description | 800 | 50 | 45 |
Source: https://help.pinterest.com/en/business/article/carousel-ads · Last verified 2026-04-15.
Per-card destination
The default is single-destination across all cards. To run per-card destination URLs, configure each card individually at upload time — useful for category-level carousels where each card pushes to a different product page.
FAQ
- How many cards can a Pinterest Carousel Ad have?
- Between 2 and 5 cards per pin.
- Do carousel cards support per-card URLs?
- Yes, but the default is shared destination. Per-card URLs must be explicitly configured at upload time.
- Are carousel cards indexed individually?
- No. Pinterest indexes the carousel as a single pin object. Title + description SEO comes from card 1.