How many product tiles can a Collection Ad show?

Four visible tiles in the grid. Tapping the hero opens an Instant Experience that can show the full catalog.

Are tile titles drawn from my catalog?

Yes. The tile pulls product data from your linked catalog. Override the title via a `display_title` field if your marketing title is too long.

What does Instant Experience inherit?

Instant Experience has its own per-block copy fields. See the dedicated Instant Experience page for limits.

Can I run Collection Ads on Stories?

Limited support. Most agencies run Collection Ads on Feed and Reels.

Meta Collection Ad Character Limits

Meta Collection Ads pair a hero creative (image or video) with a 4-tile product grid below it. Hero copy uses Feed character limits — 125 visible primary text, 40 visible headline. Each product tile in the grid caps at 30 characters of title before truncation.

The format is designed for catalog-style merchandising. Tap the hero, the user opens an Instant Experience full-screen view; tap a product tile, the user goes to that product's page. Both navigation paths have their own copy budgets.

The 30-character product title clamp is the biggest catalog-feed surprise. Most product catalogs export titles like "Ultra-Soft Cotton Crewneck T-Shirt — Size M, Heather Gray" which clamp brutally to "Ultra-Soft Cotton Crewneck T-S…" in the tile. Plan a catalog-feed override for Collection Ads that uses 30-character titles, not the full marketing title.

Last verified Apr 15, 2026

Placement

Primary text43/500clips at 125

Headline22/255clips at 40

Description0/200clips at 30

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Collection ad hero uses Feed primary limits

Creative

Product tiles 30 chars

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Red dashed = covered by platform UI

Verified 2026 limits

Field	Hard max	Visible before truncate	Warn at
Primary text	500	125	110
Headline	255	40	27
Description	200	30	27

Source: https://www.facebook.com/business/ads-guide · Last verified 2026-04-15.

The catalog-feed override

For Collection Ads, maintain a separate display_title field in your catalog feed that fits in 30 characters. Use that for the tile, and reserve the full marketing title for the product detail page.

FAQ

How many product tiles can a Collection Ad show?: Four visible tiles in the grid. Tapping the hero opens an Instant Experience that can show the full catalog.
Are tile titles drawn from my catalog?: Yes. The tile pulls product data from your linked catalog. Override the title via a `display_title` field if your marketing title is too long.
What does Instant Experience inherit?: Instant Experience has its own per-block copy fields. See the dedicated Instant Experience page for limits.
Can I run Collection Ads on Stories?: Limited support. Most agencies run Collection Ads on Feed and Reels.