Are safe zones the same on every device?

Within ~1% drift. The numbers we publish are conservative enough to cover both iOS and Android worst cases.

Are safe zones the same across organic and paid?

Mostly. Paid placements add additional overlays (sponsored CTA strip on TikTok, headline strip on Meta) that organic posts don't have.

Can I get a list of every placement's safe zone?

Yes — every placement's safe-zone data lives in the simulator's source-of-truth file. Each pSEO page renders its placement's safe zones in the SpecTable component.

Why do safe zones matter more on vertical placements?

Because vertical placements pack more UI into the same canvas — engagement columns, captions, CTAs, progress bars all fight for space.

Safe Zone — Definition

A safe zone is the rectangular region of an ad creative that platform UI does not cover. The opposite of a safe zone is an unsafe zone — areas where platform-rendered overlays (CTA buttons, engagement icons, progress bars, captions, sticker stacks) will appear on top of your creative.

Every social-ad placement defines a different safe zone. Instagram Stories' safe zone is the middle 72% of the vertical canvas, with the top 14% sacrificed to the progress bar and profile chip and the bottom 14% sacrificed to the swipe sticker and CTA. TikTok In-Feed's safe zone is the central-right rectangle bounded by 0–86% X and 8–78% Y, with additional bottom-left obstruction from the username block.

Safe zones are about pixels, not text. They tell you where your visual elements — logos, product shots, composed copy, hero imagery — will survive without being covered. A creative that respects every character limit but ignores safe zones will still ship with critical elements obscured.

Last verified Apr 15, 2026

Placement

Primary text0/125clips at 90

Headline28/40clips at 40

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Safe zone = uncovered pixels

Red dashed = covered by platform UI

See safe zones for every placement

Field	Hard max	Visible before truncate	Warn at
Primary text	125	90	80
Headline	40	40	30

Source: https://www.facebook.com/business/ads-guide/instagram-stories · Last verified 2026-04-15.

Designing for the safe zone

Two rules. First: place anything irreplaceable (your logo, your CTA, your hero subject) inside the safe rectangle. Second: place secondary elements (atmospheric texture, background detail, motion graphics) in the unsafe regions where partial obstruction is acceptable.

FAQ

Are safe zones the same on every device?: Within ~1% drift. The numbers we publish are conservative enough to cover both iOS and Android worst cases.
Are safe zones the same across organic and paid?: Mostly. Paid placements add additional overlays (sponsored CTA strip on TikTok, headline strip on Meta) that organic posts don't have.
Can I get a list of every placement's safe zone?: Yes — every placement's safe-zone data lives in the simulator's source-of-truth file. Each pSEO page renders its placement's safe zones in the SpecTable component.
Why do safe zones matter more on vertical placements?: Because vertical placements pack more UI into the same canvas — engagement columns, captions, CTAs, progress bars all fight for space.